Featured Work
IMPORTANT NOTE
Most of my work is protected under NDA and can only be shared in a private session or interview.
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Powering account opening for SMEs with AI to minimize data discrepancies, streamline onboarding, accelerate decision making times and boost overall application success rates - Business Banking, Emirates NBD
Coming soon
Company details, always current – with a click
A web portal for high risk SMEs to refresh their business details on a yearly basis - Business Banking, Emirates NBD

With a success rate of 60%, the solution we developed can potentially issue 2,200 cards per month in less than 3 minutes once rolled out for all customers.
A credit card in 3 minutes
Pay a friend with a mobile number
By improving discoverability and messaging, we achieved a 43.8% increase in activation and a 15% reduction in the rate of dormant users for this feature.
Open an account from your home
We boosted completion rate that was less than 25% by simplifying the process, adding animated illustrations, and splitting it into two parts.
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What we achieved as a team
We earned the trust of stakeholders, colleagues, and peers by promoting best practices and proposing effective processes to achieve a fast and confident go-lives for solutions of every size and complexity. Check it out
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Help designers find answers
Setup a proper process to document mobile and web common layouts and patterns using Figma and Notion. Check it out.
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Digital finance for underbanked countries
From an idea to serve underbanked societies in 2017, to $36.1 million in total funding, and partnerships with Visa, Mastercard, Apple Pay, Google Pay, Western Union, and many more. Check it out
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Wealth - Setting foundations
Launched the wealth product as a sub‑product within the Retail app, ensuring consistent visual design and seamless interaction patterns for an integrated user experience.